What Made Our Thumb Stop? #3

Did the IKEA Real Life Series miss the boat on social? Fancy decorating your living room like the Friends, Simpsons, or even Stranger Things set? Ikea struck viral gold with their latest Real Life Series campaign, seeing the wonderful and wacky world of TV sets brought to life. B&T thoughts? What if IKEA had rolled the campaign across social too? The creative is shoppable via their catalogue & website but what about social. IKEA could have furthered the campaign by using social-commerce platforms like Instagram & Pinterest. Just imagine; Pinterest Boards & styling competitions, or monisitised shoppable Instagram posts and collection ads featuring the products below. In our eyes, the social activation list is endless - maybe next time IKEA?

Read More: http://bit.ly/2QQJdj8

Tesla headhunts its new Social Media Manager (you guessed it) via social.

Tesla has reportedly hired Adam Koszary, the man responsible for the "absolute unit" meme, as its new social media manager.

B&T thoughts? Community Management is a lot more than just managing a community. In social media marketing, a community manager is someone who advocates for a brand online, who forms meaningful relationships with an audience (or in this case Elon Musk himself), and who crafts a tone of voice for the brand. After months of some fantastic back-and-forth, Musk decided Adam’s genius wasn’t one to be missed, and has reportedly hired him to work on his own Tesla brand accounts. Well done Adam, we salute you! Read More: http://bit.ly/2K1t6P4

Love Island is doing ‘bits’ with social. Love Island has once again captured the hearts, minds and thumbs of the nation. We’re all aware that TV shows have the ability and power to make things viral on social; however, Love Island do this every series and this summer is no exception. B&T thoughts?

The three things that made our thumb stop this series:

  1. Love Island 2019 launches to record viewing figures - 3.7 million viewers tuned in at 9pm to watch season five. Proving that TV still has the ability to pack a punch when it comes to numbers.

  2. 8 brand partnerships - Love Island offers brands a 'smorgasbord' of opportunities with brands like I Saw It First hoping to replicate Missguided success, and Uber Eats replacing Superdrug as title sponsor.

  3. ‘It Is What It Is’ - Coined as 2019’s moto for this summer, Love Island contestants keep producing slogans year in, year out and it was no different this time round. “It is what it is” kicked off in the first episode and has gone down a storm on social media sparking thousands of memes and a lot of fun.

That's all folks! B&T


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